Brand Strategy
& Creative
Thoughtfully crafted design that inspires confidence, communicates clearly, and leaves a lasting impression.
Strategy, storytelling
& design.
I’m a Victoria-based designer with 15+ years of experience creating brands that are clear, distinctive, and meaningful. I work across strategy, design, communications, and marketing to create thoughtful brand experiences that feel cohesive and connect with the people they’re designed to reach.
My practice spans brand strategy and design, creative leadership, art direction, and writing. I’m drawn to work that is bold, playful, and exceptionally crafted, while always grounded in a clear idea and designed to make an impact.
Whether you’re starting something new, looking for a fresh perspective on an existing brand, or need thoughtful supporting tools and resources, I’m always open to a conversation.
Featured Projects
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![A moving truck with an ad for Article furniture, featuring a tan leather sofa, in an urban setting with high-rise buildings and trees in the background.]()
Article Brand Strategy & Design
An online furniture experience that delivers on style.
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![A MacBook Pro displaying a website for a pet supply store called tuft::paw, featuring a picture of a cat sleeping in a cozy bed.]()
Tuft+Paw Brand Strategy
A comprehensive brand strategy, starting from scratch.
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![Smartphone screen displaying a living room with a red armchair, a white fluffy throw, a small side table, potted plants, and wall shelves with books and decor. Text overlay reads: "Home libraries are trending. We asked our team what books they like to style — and to read."]()
Article Social Strategy & Content
Making product stories the main character.
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![A light blue background with a pair of gold scissors, several fabric patches with the text 'TRÈS CHIC' and a flower design, and the collar of a white shirt with a 'TRÈS CHIC' label.]()
Core Fabrics Garment Labels
A certain je ne sais quoi for a Montreal-based fabric store.
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![A cat peeking out of a circular hole in a gray felt cat tree.]()
Tuft & Paw Product Media
Beautiful products and beloved pets.
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![Colorful collection of folded fabrics or clothing pieces arranged in rows, with a label on one that reads 'ARTICLE' and mentions fabric composition.]()
Article Design Systems
Strategic process and communications for 2000+ SKUs
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Vote Vancouver
Brand Design for optimistic civic leadership.
