Tuft+Paw is a lifestyle brand designing modern furniture and accessories for cats. Ahead of a major product collection launch, I partnered with founder Jackson Cunningham to develop a comprehensive brand strategy and establish a clear creative direction. As Director of Brand, I shaped the brand identity and led its execution across digital experiences, physical products, and customer touchpoints.
Tuft+Paw Brand
Beginning with brand research, insights, and value definition, I created a foundation that guided every expression of the brand, from visual identity and digital experiences to product packaging and, of course, photoshoots with cats. I led the creative implementation across physical and digital touchpoints, shaping a cohesive brand experience that reflected the company’s design-forward approach.
See more of the Tuft+Paw Brand Guidelines here.
