I’m an award-winning Brand Creative Strategist and Designer based on Vancouver Island. I help businesses, organizations, and individuals define who they are, clarify what they stand for, and express it through thoughtful strategy and purposeful design. Together, we create brands that connect with audiences, communicate with clarity, and leave lasting impressions.
My expertise spans brand strategy and identity, brand evolution, packaging, campaign development, social media strategy and content creation, photoshoot creative direction, and creative team leadership. I collaborate with videographers, photographers, copywriters, illustrators, developers, and fellow designers to bring ideas to life, from initial strategy through to thoughtful execution.
Beyond the studio, you will find me
Sewing
Outside of my design practice, sewing a handmade wardrobe has been a lifelong passion. Recently, I completed a Patternmaking and Garment Assembly program to deepen my technical skills and expand my understanding of garment construction.
I also share my garment-making process, creative experiments, and sewing projects through my Substack, where I document what I'm learning and making along the way.
Gardening
Living on Southern Vancouver Island has deepened my appreciation for gardening, particularly cultivating drought-tolerant plants that support a diverse community of pollinators. It has been a continual learning experience, and one that is both grounding and deeply rewarding.
DIY-ing
At heart, I’m a curious and hands-on person who is always eager to learn something new. Renovating a home has given me endless opportunities to develop new skills, and there is almost always a project in progress.
Select Client List
Studio Lake
Vote Vancouver
Kelly & Kelly Creative
Rennie Marketing
Closet Core Patterns
Core Fabrics
Telus Storyhive
Lululemon Athletica
Cygnus Design Group
Chronicle Books
Arc’teryx