About 1 — Grace Partridge

I am a West Coast Creative Director who develops brand strategies that engage, delight and inspire. I partner with companies and individuals at to create solutions that connect with their audience and help brands take flight.

I believe the role of design is to engage the senses, to provide guidance through an experience and to communicate clearly and effectively. I love bold solutions, bright colour and my work comes to life via a sense of play.
I specialize in the areas of brand creation and extension, packaging, campaign generation, social media strategy and content creation, photoshoot direction and creative team leadership. I partner with videographers, copywriters, photographers and other designers to bring a concept to life.

My design chops have come from
a collection of experiences:

As the Director of Brand at Tuft+Paw I defined a brand strategy and visual direction from the ground up.
As the Art Director at Article, I led brand development and implementation, and defined the social media strategy during a period of immense growth. I created and oversaw all social media content for Instagram, Instagram Stories, Facebook and Pinterest
I designed wine labels and created specialty food brands at Brandever.
I co-founded Working Format, a Vancouver-based studio specializing in typography design
I've freelanced for various publishing houses
instructed at Emily Carr University in the areas of typography and bookmaking
I was so lucky to have been selected to be a design fellow at Chronicle Books (an opportunity still close to my heart),
My first job as a graphic designer was in The Netherlands. I had to learn how to use the Adobe Creative Suite in Dutch!

A few other bits …

Sewist

I’ve recently expanded a life-long love of sewing by learning how to draft my own patterns. It’s hard! But very rewarding.

Printmaker

Before design school, I obtained a Bachelor of Fine Arts from the University of Calgary. While I was in this program I discovered joy in the process of printmaking, which I find very much related to the design process.

Islander

I recently moved to Victoria BC, on Vancouver Island. But the city of Vancouver will always feel like home.

DIYer

I am a maker. When my laptop is closed you can find me sewing a handmade wardrobe, taking photos, making art, knitting, dying fabrics, making lip balm … etc. Sometimes I host workshops for friends and colleagues to enable groups of people to get their craft on.