Article Social Media Strategy & Content

As a digital-first company, Article relied on social media to build brand awareness, tell product stories, and create meaningful connections with customers. I led the social media strategy and creative direction across multiple channels, overseeing the development and production of content for Instagram, Instagram Stories, Facebook, Pinterest, and the Article Blog.

Working closely with a small team, I shaped content strategies around product storytelling, launches, integrating our robust influencer partnerships, seasonal campaigns and user generated content. Photoshoots were planned with a multi-channel mindset, creating a library of assets that could support social storytelling, campaign moments, product education, and digital experiences.

Under this approach, Article’s Instagram community grew from 45,000 to 800,000 followers, becoming a key channel for brand discovery and engagement. As social platforms evolved and new features emerged, the strategies continued to adapt, testing new formats, learning from performance insights, and finding new ways to connect with our audience.

For an in-depth look at the content I created for Article’s social channels, visit here.