When I joined Article in 2016, it was a 30-person company on the verge of tremendous growth. With a new name and newly created logo, Article needed a clear brand strategy and visual identity system to support its next stage of evolution. I was brought on to build and define the brand, establish creative standards, and serve as its guardian as the company scaled.

As Article grew and new opportunities emerged, I continued to evolve and maintain the brand book, ensuring the identity remained consistent, relevant, and adaptable across every new touchpoint.