Holiday Garland DIY
For Article’s holiday campaign, we teamed up with one of our influencer partners to bring a fresh, festive garland to life in their home. We turned the beautiful setup into a step-by-step DIY for our social channels, showing our audience how to create their own holiday garland at home.
Video Instruction
We captured the garland assembly process for Instagram Stories, set to a festive surf rock soundtrack. The behind-the-scenes content brought the DIY to life and gave our audience a fun, step-by-step look at how the holiday piece came together.
Pinterest Content
Roles
Art Direction, Styling w/ Katie Fritz
Photo / Video
Gordon Wong