Article Book Club

One of our content pillars, #LifeAtArticle, pulled back the curtain to showcase the people, spaces, and moments behind the brand.

This feature complemented a larger bookcase spotlight, using storytelling to highlight the humans behind the products and create a deeper connection with our audience.

Photoshoot

Role: Art Director
Photograhy: Leo Cox
Styling: with Hilary Twa
Photoshoot Producer: Krista MacMillan

Instagram Story

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Fresh Modern Campaign

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Emil Sofa Colour Story