Alex Henderson is the designer and artist behind Henderson Dry Goods, and makes intricate jewelry, ornaments and home items in Vancouver. Her work melds tradition and dynamic design, executed via laser engraver.
When she required a new identity for packaging and web presence, Working Format designed Art Deco-inspired elements that were both classic and dynamic that could be integrated across a variety of applications.
See how an artist interprets these elements into her medium has been nothing short of a treat. Alex is always thinking ahead and I love seeing how this brand has evolved.
Designed at Working Format Roles: Creative Direction (with Ross Milne), Design
Shiny Apple Cider
It's no secret the craft cider industry has taken off in recent years. When an Ontario winery decided to enter the market, Brandever chose to feature an overlooked, but essential component of an apple: the core.
The result is a bold 360° design that shines from every angle. Cider aficionados love Shiny for what's on the outside and the inside.
Designed at Brandever Roles: Creative Direction, Art Direction & Design
PAT & LIZZY
When my dear friends Pat Kelly & Lizzy Karp asked me to design the materials for their Utah-based wedding, I knew it was going to be a treat. First of all, they are two of the most fun-loving and loveable people in Vancouver and dream "clients". And secondly, I was positively itching for an outlet to test out a Wild West aesthetic.
As over half of their guests would be travelling to Utah (probably for for their first time), Lizzy and Pat needed something that would set the tone for the celebrations and let everyone know they were in for a good time in a special place
The invitation featured an illustrated map of Utah, consisting of icons honouring the region and culture. In addition to the invitation, a flag bunting was included, because nothing says party quite like bunting.
On the day of the wedding, everyone was treated to a customized bandana, celebrating the the newlyweds and the stunning location. These bandanas continue to be a favourite accessory of many and it's common to see them make a stylish appearance from time to time.
Graphik Shaded is a series of 5 custom variations of the typeface Graphik, created for editorial use in Bon Appetit magazine. As a longtime subscriber of Bon Appetit, seeing these fonts in the hands of their designers was my favourite thing arrive in the mailbox each month.
Designed at Working Format Roles: Design Creative Direction: Commercial Type Art Direction: Abi Huynh
By Any Other Name
One of the lasting impressions of living in The Netherlands was the public celebration of design. It was a common and everyday sight to see graphic design elevated to the status of public art, with plenty of opportunities to produce and display client-free design. This is somewhat of a foreign concept in our corner of the world, but Ross Milne and I were keen to change that.
2011 marked Vancouver's 125th birthday. As a part of the year-long celebrations, grants were given to fund creative initiatives. Working Format seized this opportunity to give graphic designers a public platform and, together with the Emily Carr Alumni Association, created and developed 'By Any Other Name', a design exhibition honouring the alternate names our city is known by.
By Any Other Name consisted of seven posters interpreting seven alternate names of our city and was displayed in the Waterfront Canada Line station for 6 months. The location is one of the most highly-trafficked in the city, with over a million impressions each month.
Working Format developed and art direction the exhibition. I designed the poster for Raincity, shining an uplifting perspective onto what people normally interpret as the dreariest aspect of our city.
The other participating designers were:
Chris Allen, 'Terminal City' Post Projects, 'Hollywood North' Jeff Hamada, 'No-Fun City' Isabelle Swiderski, 'Lotusland' Ion Design, 'S'ólh Téméxw' Carolina Becerra, 'Salt Water City'
Designed at Working Format Roles: Creative Direction (with Ross Milne), Art Direction, Design
RDGO Letterpress Print
The Registered Graphic Designers of Ontario (via Grip Limited) asked me to create a digital wallpaper that would be distributed to those who completed their annual Creative Earners survey. Afterwards, my design was selected to be produced as a limited edition letterpress print, available for sale.
For all the fellow paper nerds, this was printed on Lettra Crane 110lb by premium printers Anstey in Toronto.
Designed at Working Format Roles: Creative Direction, Design
Cover design for the North American imprint of 1000 Fonts, a typographic directory. Mid-century Olivetti advertising was a source of inspiration, which became updated through composition and palette.
Jules & Kent is a large family of specialty food items. At the heart of the brand are the characters Jules & Kent, a world-travelling duo always up for adventure.
Designed at Brandever Roles: Creative Direction, Art Direction & Design Illustration: Carmen Segovia
Chronicle Books Fellowship Poster
Each year, one of the most favourite tasks of a Chronicle Books Fellow is to design the poster that will advertise the next round of fellowships. This posters are screenprinted and sent to design schools across North America.
The chance to design this poster was a dream come true, after all it was because of these posters hanging in walls of Emily Carr University that I learned of the Chronicle Books Fellowship in the first place.
This poster was co-designed by my fellow Fellow, and friend Allison Weiner. The concept was to create a fictionalized version of the inner workings of the Chronicle Books factory. The process of creating it was a true collaboration with each of us tackling different aspects and handing files back and forth, building upon each other's work. We embedded thoughtful details and inside jokes throughout. As a major Fraggle Rock fan as a kid, creating this poster was the closest I've come to living inside the Doozer world.
Screenprinted in Oakland, CA, by Bloom Press Designed at Chronicle Books Roles: Creative Direction, Design (with Allison Weiner)
The Other Cider
When Hard Row to How winery made their first step into the world of craft cider, they required a can design that remained true to their brand story, yet distinguished itself from the world of wine.
Hard Row to Hoe (brand designed by Brandever) tells the story of a 1920s row-boat taxi service that would transport miners across Lake Chelan to a brothel on the opposite shore. The Other Cider of the Lake remains true to the parent brand, but takes advantage of the full surface of the can as a surface.
Designed at Brandever Role: Designer Illustration by Jon Klassen
Umi's Kitchen, a producer of fine Indian sauces and chatnis required a brand that communicated the authenticity and care put into every jar. Traditional henna designs were used to communicate tradition and quality, and the next best thing to having a home cooked Indian meal.
Inspired by a mid-century modern wedding location and the geometric patterns of Anni Albers, these wedding invitations were created for a very special bride and groom and set the tone for the entire wedding experience.
Kooshoo is an organic producer of yoga headbands and accessories and required full branding and packing for their product.
Kooshoo means 'feeling good' and originates from Norfolk Island in the South Pacific, where one of the founders are from. The flora of the Norfolk Island provide the inspiration for illustrations.
Designed at Working Format Roles: Creative Direction, Design
My Quotable Kid
A playful journal designed to record the wacky and hilarious things that come out of a kid's mouth. A perennial favourite gift, My Quotable Kid is a bestseller and has inspired a spinoff, My Quotable Grandkid.
I'm so happy my copy will finally be used as my daughter becomes more and more of a chatterbox!